bloom

brief>
Amy from House of Naveda came to me to shoot her curated fine jewellery pieces.
she wanted an indoor shoot that felt luxurious and elevated.

approach>
the moment I saw the collection, I knew it had a lot of grace and styling potential. BUT we hit a hurdle early on. the model didn’t have ear piercings, and the shoot almost didn’t happen.

so we worked around it.
used the jewellery in unexpected ways, cheated placements, and built movement into the frames to still highlight the pieces.

kept the setup minimal. stayed within muted, earthy tones for a refined look.
but pushed with flash, poses, and camera angles to keep it far from e-commerce.

result>
a set of stills that feel clean, high fashion, and intentional.
the product stands out, but in a way that feels styled, not obvious.

creative direction, styling, photography and post-production by me.