hi

"anshu, think out of the box. don't try to fit in." my papa said this for everything. the smallest, silliest things. i didn't think much of it then. somehow it's the reason i'm here.
 

hi, i'm anushka bohra > creative director, brand strategist, photographer.
 

over the years, my work has taken me from india to new york. fashion weeks, campaigns, sets with global brands, and also quieter rooms with couples, families, stories that don't need scale to feel important. both worlds ask for the same thing. someone who listens before they create.
 

i've always had two sides to how i see things. one is louder, edgy, desi, bold. the other is softer, slower, more intentional. i didn't try to choose. i built a studio for each.

Studio BYAB lives in one. Studio 11.11 in the other. both are entirely me.
 

i don't stop at the first idea. the brief is just where we begin. if you're reading this, i hope we get to work together.